I'm Natalie Eick!

• Outreach: Created and executed a FY24-25 plan including but not limited to hiring, growth, advertising, and operations alongside the Director of Marketing and Outreach.

• Design: Establish inaugural Brand and Design Language alongside CEO+COO. Directed copy and content for AAC website.

• Marketing: Established Digital Marketing channels for Atlanta Autism Center, as well as communications guidelines. Created and monitored 10+ Google Ads campaigns. In 2 months, Ads drew 10+ daily leads, 65 weekly referrals, with 110k referrals from nothing

• Acted as a Design Liaison to the CEO and Director of Design to standardize and elevate customer and user experiences, ensuring design excellence across all project touchpoints. 

• Coordinated with Sales and Development departments to align and implement UX and Operations strategies, integrating research and trends as outlines for future Marketing efforts. 

• Created visual workflows, marketing materials, and contributed to Sharp Hue’s overall design language by implementing a Brand and Visual Guideline for the company.

• Served as sole intern on the App team, who oversees design of The Home Depot app.

• Tasked to create fully-functional software prototype of novel B2C feature by internship end.

• Conducted end-user research, competitive analyses, mockups, and user tests to identify and develop key feature design requirements.

• Collaborated with C-level executive leadership, content strategists, project managers, and designers to identify complete solutions to complex design challenges.

• Received confirmation that the final prototype will deploy in the app for general public use.

CS 4403/8803 - Personal Health Informatics: Supported design in computation initiatives under Dr. Jennifer Kim (School of Interactive Computing). 

• Recorded class sessions, graded assignments, and provided feedback to students, promoting active in-person collaboration in a post-covid academic setting. 

• Developed and presented "Branding and Visuals in Industry" with endorsement from Dr. Kim, focusing on design perspectives. 

ID/SD 6126 - Service Design, Branding + Value Creation: Collaborated with Florian Vollmer (Lecturer, Autodesk), within the College of Design.

• Provided guidance and critique for student projects, emphasizing Customer Experience Design & Strategy principles.

• Fulfilled teaching assistant responsibilities, including grading assignments, facilitating workshops, holding office hours, and fostering collaboration among guest speakers and students.