Atlanta Autism Center Website
Experience Designer, Marketing & Operations
June 2024 - Feb 2024
Billboard Design
Informational Brochures
Active Social Media Posts
AAC Brand & Visual Guideline Excerpt
Employee-facing workflows
Client Diagnostic Folder Suite
AAC Shop, built in Spreadshirt
Administration
Streamlined Facilities Design Standards for future centers
assembled a Marketing plan for future non-profit launch
Assist with Google Group assembly
Create Organization Maps for access within Google Drive
Assist with SOP templates and streamlining
creating visuals
adhering to ACQ standards for accreditation
SOPs | File Org | Business Development
Operations
Google Tag Manager Integration
Dashboard Creation
Site building & maintenance
Host maintenance
Created Brand and Visual Guideline for Center
Created informational brochures and flyers for P2P interactions
Standarized business cards and AAC Stationary for prospective clients’ families
Branding | User Interface
Design
Outreach
In-person & Virtual
Local pediatric visits
Facilitating information sessions, 'lunch and learn'
Engaged with local autism events in Atlanta, supporting community outreach through marketing and social media.
Marketing
Physical & Digital Advertising
Billboard campaigns
Merchandise sourcing and distribution
Print Material: stationary, onboarding
Insights: Google Ads, Meta Ads
Client Experience
Track feedback across platforms
Monitor growth
Follow trends while incorporating professional content
Platforms
TikTok
Education and Scaling Advocacy
understanding viral marketing
Sharing plans on engaging families and professionals alike
Growth | Development
Social Media
Content Creation
Atlanta Autism Center is a private practice servicing the Greater Atlanta Area. AAC offers Assent-based ABA, Speech, Feeding, and Occupational therapies to children on who have been diagnosed with Autism Spectrum Disorder (ASD). This practice focuses on Early Intervention–setting patients and their families embarking their educational journey up for success. Before joining AAC, they did not have any available marketing or design resources for outreach, and thus this one person department was established. Since July, we have:
increased referrals based on site traffic 300%, receiving over 20 referrals daily.
established social media presence with 4 viral videos across multiple platforms, reaching over 1,500 viewers daily.
have been able to hire talent faster by establishing a strong online presence via LinkedIn.
sustainably scaled our online ratings by offering post-visit feedback in multiple languages
added one member to the team.
How do we approach Design at Atlanta Autism Center?
client experience
administration
content creation
Social Media
Marketing
Outreach
Design
Operations
Experience Design
Content Creation
Social Media
Growth | Development
Platforms
TikTok
Education and Scaling Advocacy
understanding viral marketing
Sharing plans on engaging families and professionals alike
Track feedback across platforms
Monitor growth
Follow trends while incorporating professional content
Client Experience
Marketing
Outreach
Physical Advertising | Digital Advertising
In-person | Virtual
Billboard Development & Negotiation
Merchandise Design & Development
Informational Brochures & Documentation
Google Ads
Google Tag Manager
Google Business Profile
WordPress
Platform Ads (Meta, LinkedIn, Indeed)
Pediatric Practice Visits
Lunch & Learns
Participation & Engagement with local Autism Events
Participation & Engagement with ABA Centers, neighboring pediatric centers
Experience Design, Marketing & Outreach
July 2024-Present
How do we approach Design at Atlanta Autism Center?
Atlanta Autism Center is a private practice servicing the Greater Atlanta Area. AAC offers Assent-based ABA, Speech, Feeding, and Occupational therapies to children on who have been diagnosed with Autism Spectrum Disorder (ASD). This practice focuses on Early Intervention–setting patients and their families embarking their educational journey up for success. Before joining AAC, they did not have any available marketing or design resources for outreach, and thus this one person department was established. Since July, we have:
increased referrals based on site traffic 300%, receiving over 20 referrals daily.
established social media presence with 4 viral videos across multiple platforms, reaching over 1,500 viewers daily.
have been able to hire talent faster by establishing a strong online presence via LinkedIn.
sustainably scaled our online ratings by offering post-visit feedback in multiple languages
added one member to the team.
Design
Branding | User Interface
Created Brand and Visual Guideline for Center
Created informational brochures and flyers for P2P interactions
Standarized business cards and AAC Stationary for prospective clients’ families
Google Tag Manager Integration
Dashboard Creation
Site building & maintenance
Host maintenance
Operations
SOPs | File Org | Business Development
Assist with SOP templates and streamlining
creating visuals
adhering to ACQ standards for accreditation
Assist with Google Group assembly
Create Organization Maps for access within Google Drive
Streamlined Facilities Design Standards for future centers
assembled a Marketing plan for future non-profit launch
Administration
AAC Shop, built in Spreadshirt
Client Diagnostic Folder Suite
Employee-facing workflows
AAC Brand & Visual Guideline Excerpt
Active Social Media Posts
*work is currently under NDA, if you have any questions please contact Natalie to schedule a time to elaborate more upon the work!
Informational Brochures
Billboard Design