Tapping into current trends and blending them with computation and automation was quite the challenge. It was crucial to strike the right balance—adding fresh features without disrupting the flow of an already well-loved app.
THD consumers find utility through their projects and DIY sections, but as of this time there is no way to assemble a list of materials or save projects into the app.
A list of current planning options: computer part picker, a recipe log, scrobbling highlights, and Open Source co-creative ML sketching via Google.
Remote | May-August : 12 weeks
Internship
The Home Depot
Understand how do users naturally plan for projects.
Investigate the Market: what tools customers organically use to plan.
Justify a path for integrating projects into The Home Depot App.
Mind Map
Competitive Analysis
Customer Journey
Key Insights / Project Discovery
Process
Customers use a variety of diff tools to plan
Customers have to reference multiple separate channels to do so
How can we offer customers our guidance in the different stages (before, during & after they’ve completed a project?
Usability Testing & Research
Iterations and Additional features (integration with Project Hub)
Impact to the Business:
Empower and motivate more DIY customers, increase app adoption & engagement
Next Steps
I spent the summer working with The Home Depot on the App team.
Working within the Marketing and Online team, The Home Depot App works on tools that facilitate the business-to-consumer design. This can include how we frame touch points throughout the shopping experience inside and outside of retail stores. During my time on The Home Depot App team, we worked on:
With the approval of my manager and mentor, I worked on assembling an end-to-end feature within the Home Depot App. Because of the propietary nature of this feature, much of this work is still under NDA.
If you would like me to expand on my process and ability throughout my time at THD, feel free to ask me any questions!
Brand Integrity
Design Systems + Operations
Animations
Customer Engagement
How might we add value and help our customers as they plan for a project?
Question
Mapping the Journey
Ideation
Testing
Creation
Opportunity
Understanding how and why individuals plan was a large undertaking, as approaches vary. I sought to find balance for both more visual and logical planners alike. Regardless of where one lies on that spectrum, planning requires quick access to information. Screenshots, notetaking, photography, and measuring via local VR/AR integrations became a route of opportunity.
I did not seek to create a new app, but rather, showcase the value of app integration and project planning within The Home Depot app.
Mapping the Journey
Ideation
Opportunity
Maintain others who are helping and guiding me in the loop throughout my project journey
Who
Young professional with a little extra time; excited to break into DIY home repair and renovation
new homeowner (fixer upper)
budget oriented
has done small projects before, and is comfortable with tools
happy to receive advice from a pro (parent)
weekend warrior
eager to learn and do
budget-conscious
has a few weekends to do it (housewarming coming up)
Persona
Mary
Consumer Blueprint
Sketches
